It might be time to work on your company's social strategy, huh?
Here are a few helpful blog posts to get you started.
(don't forget to subscribe while you're there)
Social Media Marketing is a term that is often thrown around but never really explained. This leaves companies confused and asking a lot of questions. What will it do for my business? When will I see a return on investment? What do I post? What if I don’t have time? What will it cost me?
Just like emails, phone calls, face-to-face meetings
Social Media is another touchpoint for your healthcare companies to provide a 5-star customer experience.
More and more, healthcare customers are using social media to stay in touch and ask questions. Your company's social channels are an extension of your customer service. As you build out your strategy it is important to understand that your social channel is not something you can set and forget. You must alway have someone monitoring and engaging with the network. The customer expects you to respond rapidly, so it is important to have the appropriate resources in place to do so.
We wrote a blog about this too. You can read it here.
© 2020 KBK Communications Inc.