Developing Personalized Content for Healthcare Supply Chain Customers
Infographics can be timelines, flow charts, comparison charts, maps, lists or visual articles. The benefit of infographics is their visual nature. Highly visual content promotes better long-term retention.
Developing a series of Blogs on a topic your company wants to own (be known as the expert) is a good way to position your organization as an authority on a subject.
According to HubSpot, 80% of customers remember a Video they've watched in the last month. In a Google study, 63% of buyers contacted a vendor directly after watching their online video.
Original data and research in White Papers establishes your brand, products, and services as being credible. Put white papers behind a form on your website.
Podcasts series are perfect for positioning your company as an authority on a topic relevant to your customer. Podcasts establish a connection with your audience on a regular basis which is great for brand awareness.
eBooks allow you to tell a story that leads to your solution. Be targeted with eBooks, personalized content leads to higher engagement rates and better conversions.
71% of B2B buyers in the awareness stage and 77% in the evaluation stage of the sales cycle cite testimonials and Case Studies as the most influential types of content.
Training Course opportunities are great not only for attracting new customers but also for retaining existing customers. Developing training modules provides continued value after purchase.
Using a Multimedia for Healthcare Marketing and Lead Generation
What Are Blog Personas and Why They Are Really Important
Eggs and Bacon. Batman and Robin. Pineapple and Pizza. You've probably heard of these powerhouse pairs, but for inbound marketers, there's one pair that really stands out: content and marketing.
91% of B2B professionals use content marketing as part of their strategy, but how much of that is top-notch, compelling, valuable content for their intended target market? I’ll tell you, a lot less. Let’s talk about that, shall we?
Creating Awareness With Top of the Funnel Content
So often we find that clients want to have content created to just get the message out about their particular product line. Unfortunately, they do not realize that this material is appropriate for prospective customers that have already made their purchasing decision.
Content Marketing for Medical Device Manufacturers
Many of us think we know what marketing is. It’s all those beautiful flyers, pamphlets, mailers and media ads that companies buy and send out to the mass of prospective buyers in the hope that some of us will purchase their product(s). Of course that is hugely simplistic because marketing is much more than that; BUT, when most people think of marketing for medical device manufacturers - or any manufacturer for that matter - that is what we tend to think of.
